AI workflows: practical help with one job at a time
An AI workflow takes one recurring job off your hands, start to finish. It runs on your Company Brain, so it knows how you work. You start with one, and expand where it works.
What an AI workflow is
Take the monthly report. Someone pulls the figures out of the accounting package, puts them in the same format as last month, works out why that one line is off, and writes a note to explain it. Every month again, every month the same steps.
That is a workflow: a job with a fixed start, fixed steps and a clear end result. Exactly the kind of work AI is good at, and exactly the kind of work that eats most of your time.
The difference with a standalone AI tool is context. A workflow draws on your Company Brain, so it knows how you lay out the report, which lines always belong in it and what counts as normal for you. You don't have to explain it every time.
What it usually comes down to
These are examples of the kind of work that lends itself to a workflow, not a catalogue to order from. Which ones make sense for you depends on where your time actually goes.
Marketing
Doing research, bringing ideas, writing copy, making visuals, checking the SEO, scheduling and measuring what it did afterwards. In your own tone, because that lives in the Company Brain.
Sales
Building profiles of prospects and accounts, preparing conversations, spotting openings at existing customers, sorting inbound leads, and drafting outreach and quotes in your voice.
Finance
Reading figures out of your accounting system, producing monthly reports that stay comparable across locations and periods, tracing deviations back to the source, and putting business cases in one fixed structure.
HR and back office
Answering employee questions from what is actually written down, and the recurring admin around joining, leaving, leave and documents.
Your company isn't organised in these departments? That's fine. The scan works with whatever structure you use yourself.
You stay in control
A workflow does not operate behind your back. You see what it produces before it gets used, and you decide what goes out.
We deliberately start with work whose result you can judge straight away. That way you see within a week whether it holds up, instead of having to take our word for it. If it works out, you expand.
Why not just ChatGPT?
A project in ChatGPT or Copilot is one big dumping bin. Nobody knows exactly who threw what in, whether it is correct, how it is maintained, or who is allowed to see what. For a company that is unsuitable.
The Company Brain is the opposite. Every data point has a provenance, an owner, maintenance and rights. You know what is in it, whether it is right, and who sees it. That is what the workflows run on.
Frequently asked questions
That is what the free scan is for. It maps where time and repetition pile up at your company, and orders where AI delivers most. So you don't have to know up front.
Yes. The Company Brain is what the workflows draw on: your way of working, your agreements and your tone. Without that context you get generic answers instead of work that fits you.
One. Together we pick work with a lot of repetition in it whose result you can judge directly. You expand once that first one does what you expect.
Then it is probably not a good first workflow, and we will say so. At almost every company there is plenty of work that does go the same way every time. That is where we start.
Sensitive and confidential data stays at the source. We work on the outcomes, not on the underlying files. In the Company Brain every data point has a provenance, an owner and rights, so you know who sees what.
Start with the AI scan
Before you build anything, you want to know where it pays off. The scan shows which work in your company lends itself to AI, in order. Free, and you are not committed to anything.